Celebrate Independents Day

first_imgThis week marks an important moment in the history of our freelance nation of workers: July 4th is Independents Day.Definition:/ində’pendənts/dā/Independents Day is an annual event commemorating the anniversary of a worker’s assumption of independent statehood, usually after ceasing to be an employee or part of another company.This not-so-official holiday is officially important to us as we celebrate individuals who have struck out on their own – a brave move in any economy. Take this time to reflect on your motivations for flying solo and applaud your talents and accomplishments.Together we are growing a community to support each one of these independents, developing solidarity among freelancers to build mutual solutions, protections, and benefits.In true patriotic spirit for this Independents Day, we celebrate the many freedoms our collective work labors for every day. You know…those ancient freelance freedoms we all dream of?Freedom from want of affordable health care optionsFreedom from fear of unpaid wagesFreedom of worship to the gods of the home officeFreedom of speech for shouting your talents from the rooftopsWhile you’re flipping burgers and thinking about which star spangled swim trunks to wear this week, remember to celebrate independents. Give hugs, give BBQ invitations, and join the movement.last_img read more

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Pekoe the Parkour Prince

first_imgDon’t be fooled by Pekoe’s haughty good looks. This cuddle monster has destroyed nearly four years of data and will knock over everything you hold dear. But isn’t it always the naughty ones that we love?Name: PekoeOwner: Jane Rubinsky | linkedin.com/in/janerubinsky | janerubinsky.wordpress.comFavorite activities: Wrestling with and chasing his brother, Billy; practicing his parkour moves against the front door; tipping over wastebaskets; pulling magnets off the fridge.Items he has destroyed: My hard drive! I was on a deadline two years ago and left the apartment for a 10-minute ice cream break; when I came back, the laptop was upside down on the floor and the hard drive was toast! I hadn’t backed up for four years … but I do now! Also glass and antique pottery, a couple of lamps, and a blouse. He used to try to knock paintings off the wall, but thankfully he’s outgrown that!Ways he brightens my work/life: He comes up and taps me on the leg when he wants a hug. And he purrs and kneads my shoulder while I hug him. He’s the naughtiest of my two cats, but that always gets me.If he could speak, he would say: “Cats rule. And I rule among cats.”Have a pet that helps you get through your freelance life? Share your pet story today by emailing a photo and filling out the form above to lvanthoen@freelancersunion.org, and we’ll feature your freelance pal on this blog and in a photo gallery! Just as we are united through our common love of independence, may this allow our freelance partners-in-crime to be united in a bond of common, loveable insanity.Previous features: Ramsay, Pedro, Triscuitlast_img read more

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India dominate Sri Lanka in their own den: 5 takeaways from a successful tour

first_imgIndia achieved a double whitewash in Sri Lanka as captain Virat Kohli’s men beat the Islanders 3-0 in the three-match Test series and won the 5-match ODI series 5-0 over the last one month.India’s Test domination continued and the Men in Blue achieved a historic overseas whitewash thrashing Sri Lanka at their home. In the ODI format as well, Virat Kohli and co came out all guns blazing and managed to whitewash Sri Lanka.While it is true that Sri Lanka are a weak side and are undergoing transition, it requires strength, form and exceptional ability to beat any team at their home.Prime examples have been Australia’s loss to Bangladesh in Dhaka and West Indies eking out a victory against a far superior England in their backyard.India have played some really good cricket over the last month, notching up victories from tricky situations as well.As India gear up for the lone T20 against Sri Lanka on Wednesday, here are the takeaways for Indian cricket from their Sri Lanka tour.FITNESSReuters PhotoWhen Yuvraj Singh was not picked in the ODI team for Sri Lanka, chief selector MSK Prasad made it clear that fitness was a prime criteria for selection in the Indian team. The reason was for all to see during the five ODIs.In the energy-sapping humid conditions in Sri Lanka, it was the fitness in Team India that took them through. From batting through the humidity to the bowlers pulling off long spells and the fielding remaining tight, all of it required each man to be fit.advertisementDuring the fifth and final ODI, Virat Kohli, one of the fittest members of the Indian team, was seen sweating heavily while batting and still managed to put up 110 runs on the board.If there one thing that the Indian setup can be proud of stressing on, it is the requirement of fitness.BOWLING ARMOURYReuters PhotoIndia went into the ODI series without their premier spinners Ravichandran Ashwin and Ravindra Jadeja and yet Axar Patel, Yuzvendra Chahal and Kuldeep Yadav stepped up and there was no void felt.While Ashwin remains one of the best in India, wrist spinners Kuldeep and Chahal have made their presence felt. They curtailed runs, picked wickets and built immense pressure during the middle overs.Jasprit Bumrah has been India’s go-to limited-overs bowler since the past year or so and Bhuvneshwar Kumar choked Sri Lanka with his lines like he always does.Like Kohli even said after the series, “It’s going to be a challenge among all the bowlers and the spinners that are going to be in the part of the bigger group to make it to the 2019 World Cup.”DHONI RESURRECTIONReuters PhotoAhead of the series, there were big question marks on whether Dhoni is still relevant to Team India and if at all he can continue to take a spot in the Indian line-up that is preparing for the 2019 World Cup.Dhoni shunned all that criticism in his trademark style, by just performing on the field.Be it the anchor innings with Bhuvneshwar Kumar and Rohit Sharma in the 2nd and 3rd ODI respectively or the DRS mastery in the fourth ODI, Dhoni showed why India still needs him.MANISH PANDEYReuters PhotoManish Pandey has not got too many chances to seal his spot in the Indian team but whenever an opportunity has struck his door, he hasn’t let it slip.After India wrapped up the series win in the first three ODIs, he got into the team as a part of the experimentation and he proved his mettel.With two important innings of 50 and 36 in the middle order, Manish Pandey has shown why he can be a pure asset and can accelerate and deaccelerate his innings at will.With his performance in the only two chances he got, India know they have a solid player to fall back to.SOLID OPENING PARTNERSHIPReuters PhotoEver since Shikhar Dhawan and Rohit Sharma struck the cord in the 2013 Champions Trophy, they have been India’s favourite opening pair. They are the perfect blend!Yet they went through a bad patch with both Dhawan and Rohit struggling with form. But this series and the Champions Trophy have given India their opening partnership back.While Dhawan has been in a scintillating form since the Champions Trophy, Rohit Sharma has also been a solid limited-overs opener for India since June.With India preparing for the World Cup and today’s cricket in dire need of a quick start to batting innings, Dhawan and Rohit’s combination can ring a positive bell for India.advertisementlast_img read more

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IOC confident over Korea Games as French committee plays down concerns

first_imgFrance’s Olympic Committee on Friday played down security concerns over next year’s winter Games in South Korea, as organisers said athletes’ wellbeing was their priority and expressed confidence the event would go ahead.With tensions on the Korean peninsula threatening to bubble over, the government in Paris on Thursday became the first to publicly raise the possibility of skipping the February 9-25 Pyeongchang Olympics on safety grounds. North Korea, which conducted a sixth nuclear test on September 3 to global condemnation, said on Friday it might test a hydrogen bomb over the Pacific Ocean after US President Donald Trump threatened to destroy the reclusive country. “We are monitoring the situation on the Korean peninsula and the region very closely,” an International Olympic Committee spokesman said.”Athletes’ safety and security are of course a primary concern for the IOC. This is why…we continue to be in touch with the heads of state concerned.””In none of the discussions has anybody expressed any doubt about the Olympic Games 2018,” the spokesman said, adding preparations remained on track. The IOC said it was helping North Korea prepare its athletes for the Games and would cover costs of their equipment if needed.France’s Sports Minister Laura Flessel had said on Thursday if the crisis deepened and athletes’ security could not be assured, “the French Olympics team will stay at home.””We’re not there yet,” she added, just a week after the IOC awarded the 2024 summer Olympics to Paris. In a statement on Friday, the country’s Olympic Committee did not mention any potential absence from the Games, referring only to the IOC as the focal point of any developments.advertisement”With the safety and the security of the athletes at the top of its priorities, the IOC indicates that nothing at this time leads to believe that the organising conditions of the winter Olympic Games do not comply with these imperatives,” it said.The multi-billion dollar Pyeongchang Olympics will be held just 80 km (50 miles) from the demilitarised zone between North and South Korea, the world’s most heavily armed border.Other winter sports powerhouses said they were monitoring developments but had no plans to miss the event.The US Olympic Committee (USOC) said it was “very much looking forward” to the Games. “Our preparations continue in earnest and, as with all Games, we will continue to work with our state department and local organizers to ensure that our athletes, and our entire delegation, are safe,” USOC CEO Scott Blackmun said in a statement on the US team website.”We are confident in the Pyeongchang organising committee’s ability to deliver a great Games, and our hope is that the focus will be on our athletes and their great stories as they reach the pinnacle of success and proudly represent the United States in South Korea.”Russia said security was each host country’s responsibility and China’s foreign ministry said it was not aware of any plans for the its Olympic team to not attend. Italy’s Olympic committee said on Friday that it and other national committees had received reassurances from IOC President Thomas Bach last week at a meeting in Lima.”We look forward to safe and secure Olympic Winter Games,” Italy committee president Giovanni Malago said in a statement emailed to Reuters.Waiving participation of the Swiss team “is at the moment not under discussion,” one of its Olympic committee officials told Reuters.Sweden also had no plans to stay away.”I cannot really see it (a situation of not going),” Swedish Olympic council CEO Peter Reinebo told news agency TT.”It would take an overall assessment of the IOC and the local organising committee, an international decision by the United Nations or a strong general counsel from the Swedish authorities. But none of those (conditions) exists at the moment. We are completely focused on going.”North and South Korea remain technically at war after their 1950-53 conflict ended with a truce and not a peace treaty.last_img read more

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360i Press Release: Sarah Hofstetter, SVP of Emerging Media & Client Strategy at 360i, Elected to WOMMA Board of Directors

first_imgNEW YORK, NY – November 9, 2009 – The Word of Mouth Marketing Association (WOMMA) today announced the appointment of Sarah Hofstetter, Senior Vice President of Emerging Media & Client Strategy at digital marketing agency 360i, to WOMMA’s Board of Directors.Ms. Hofstetter’s background includes more than 13 years of experience at the nexus of marketing, brand development, social strategy and PR, including several years at the helm of her own communications agency. At 360i, she leads the Social and Emerging Media division, a team of specialists who devise social strategies and online listening programs for major brand marketers.The election of Ms. Hofstetter to the WOMMA Board affirms 360i’s leadership position at the forefront of social and word of mouth marketing. Under her guidance, 360i has pioneered new ways to integrate these new and emerging marketing channels to help brands listen to and connect with their customers online.Ms. Hofstetter has led the creation of 360i’s proprietary Digital Word of Mouth (DWOM®) service, which identifies and nurtures relationships with online influencers — bloggers, editors, forum moderators and fan site creators — to amplify online buzz, encourage virality and inform digital strategy. To date, several Fortune 500 brands have utilized the service, including Reckitt Benckiser, JCPenney, Bravo and NBC Universal. Earlier this year, 360i authored the Social Marketing Playbook, the first comprehensive report about social marketing written by marketers for marketers.“Social media has fundamentally changed the role of word of mouth marketing, giving brands the opportunity to amplify their marketing messages, as well as develop a deeper understanding of their customers and the impact of their WOM programs,” said Ms. Hofstetter. “The high standards and leadership exhibited by the WOMMA board have helped propel the industry at large and I look forward to being part of such a forward-thinking association.”The new term for the WOMMA Board begins January 1, 2010, and also includes other luminary inductees such as:– David Binkowski of New York City; senior vice president of WOM, Manning, Salvage and Lee– Christine Cea of Englewood Cliffs, N.J.; brand public relations director, Unilever– Stuart Sheldon of Atlanta; president, Atlanta Division of Escalate – Member At Large– Gary Spangler of Wilmington, Del.; Corporate, E-Marketing, DuPont– David Witt of Minneapolis; senior manager, Brand Public Relations, General MillsIn addition, WOMMA also announced that the following members will comprise the 2010 Executive Committee:– Paul Rand of Chicago; president and CEO, Zocalo Group – WOMMA President– Rod Brooks of Seattle; chief marketing officer, PEMCO Mutual Insurance Company – WOMMA President-Elect– John Bell of Washington D.C.; managing director/executive creative director, 360° Digital Influence Ogilivy Public Relations Worldwide – WOMMA Past President– Stuart Sheldon of Atlanta; president, Atlanta Division of Escalate – Member At Large– David Rabjohns of Evanston, Ill.; president, MotiveQuest – Member At Large– Matt Moog of Chicago; founder and CEO, Viewpoints Network – Member At Largelast_img read more

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Odwalla Named Best Beverage Website by the WebAwards

first_imgEarlier this year, 360i client Odwalla completely redesigned its website to engage consumers with the vibrant and whimsical nature of the brand and better articulate the various product offerings available under the Odwalla umbrella. The new website was recently named the Best Beverage Website by the WebAwards, which honor Outstanding Achievements in Web Development.Centered on Odwalla’s tagline, “Goodness Grows Here,” the fresh look and feel of the website lives and breathes Odwalla’s mission of “goodness” in a way that fans can rally around and share.The website employs paper-craft and pull-tab animations, fusing the more physical, handcrafted world in order to encourage the site’s visitors to feel the brand. The site comes alive in a picturesque world of fresh fruits, fun graphic cutouts and showcased product imaging — all enticing the consumer to “Eat well, Drink Well and Do Good” with the Odwalla brand. You can visit the site at http://www.odwalla.com/The WebAward program “is the longest running annual website award competition dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website development” as per the Web Marketing Association, the producer of the WebAwards.Congratulations to Odwalla and the team at 360i for this notable achievement!last_img read more

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360i Press Release: 360i Named a Leader in Search Marketing Report

first_imgNEW YORK – Digital marketing agency 360i has been named a Leader in the October 2012 Forrester Research, Inc., report “The Forrester Wave: Search Marketing Agencies, Q4 2012.” According to Forrester, “360i receives top scores in both the current offering and strategy sections” of the review and is among vendors who “lead the way toward discovery marketing” — “due to its strong paid search and social media capabilities and for its unwavering strategic focus on employee and client education.”In addition to its position as a leader, 360i received the top scores for Strategy, Market Research, Client Operations and Strength of Management Team. The agency also tied for the highest scores in Reporting & Analytics, Social Media, Mobile Search, Executive Vision and Development Strategy. Forrester further states that 360i’s client operations are “best-in-class” and reports that clients are “…well satisfied and likely to renew.”Forrester also cited that “the agency has proprietary tools to optimize non-website content assets and promote brand visibility in nontraditional search environments. It preemptively diagnoses issues with paid ad performance, based on reverse-engineering Google’s Quality Score. And it can trigger paid search ads off keyword mentions in brand posts or user posts in brand timelines.”According to 360i Executive Vice President Jared Belsky, “We’re thrilled to be named a Leader in this report. We believe it’s a true testament to the dedication we have for our clients and to our heritage as search marketing leaders.”For the report, Forrester evaluated seven vendors, using marketer surveys, forecast data, expert interviews, client inquiries and past research to establish 25 criteria by which it reviewed the agencies. Participating agencies focus on search services, offer a balance of paid search and SEO offerings and focus on delivering solutions to enterprise clients with over $1 billion in revenues.last_img read more

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360i Press Release: James Townsend Joins 360i London as CEO

first_imgKey Appointment to Build on Award-Winning Agency’s UK ExpansionLONDON – 13th May, 2015 – Award-winning digital marketing agency 360i today announce the appointment of James Townsend to the role of CEO of 360i London. The hire strengthens the agency’s commitment to growth in the UK, bolstering its strategic and creative approach to solving brand challenges. With seven offices spanning three continents, 360i opened its doors in London two years ago and has been globally recognised for its digital leadership and work with leading brands including Enterprise, Royal Mail, LV=, Allianz, and TUI. The role becomes effective in July.Townsend joins from advertising agency Fallon London, where he served as managing director, leading integrated agency teams for UK-based and global brands, in addition to setting up Fallon’s Prague office last year. Bringing to the role a broad experience and informed perspective on digital, his background and experience will help 360i London further serve and develop an expanding list of clients across sectors including financial services, retail and travel.Townsend says, “The marriage of insightful data-driven tools and an ambition for smart creativity at 360i are creating an unfair advantage for their clients in the UK. In this ever-changing market, 360i London has key ingredients for the future – a unique model and value proposition built for the digital era. Leading the talented team at 360i London is a truly exciting challenge I cannot wait to take on.”“James’ experience and accomplishments in helping clients creatively build their brands, as well as his alignment with 360i’s ‘Powered by Curiosity’ ethos, make him the perfect fit to lead our London office,” says 360i Chairman Bryan Wiener. “His work advising industry leaders will only strengthen our UK footprint and business. We welcome James to our leadership team.”Townsend replaces Rob Connolly, who after six years within the Dentsu Aegis Network, moves with his family back to his native Northern Ireland to pursue a new venture.last_img read more

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Reimagine (Almost) Everything: Digital as an Organizational Mindset

first_imgRecruit the Right Talent and Teams: Find talent that can embrace change and run with it. It has nothing to do with age or experience level – it’s all about mindset. According to Sarah, “Marketers should demand interaction and knowledge sharing between brand managers and analysts, tech gurus and platform experts, to get smarter solutions.” In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward.To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to help set marketers up for success in this digitally led era. This post marks the second of our Marketing Leadership Playbook blog content series “Reimagine (Almost) Everything.”****In Post II of our series, our CEO Sarah Hofstetter drives home the importance for marketers to move from seeing digital as only one channel of their marketing strategies, to embracing digital as a mindset for their organizations. “It’s been more than 20 years since the first banner ad, but only recently have seasoned marketers internalized the inherent importance of digital…and recognized the opportunity to change the way their businesses and marketing teams are organized,” reports Sarah.Sarah shares common barriers to digital success – such as keeping digital at the “edge” and being stuck in traditional ways of doing business – and tips to help marketers evaluate what’s right for their organizations. By clarifying business objectives and looking beyond the complexity of digital integration – being an advocate for organizational change, organizations can gear up for success in 2016.Marketer Takeaways:Clarify Business Objectives: Sarah’s first tip is to, “clarify the objective and North Star – identify where the organization wants to be and how to achieve that outcome.” She touches on P&G Fabric Care’s ‘always on’ environment which started with a plan to build loyalty and efficiency, and ultimately led to measurably better work from Tide and Downy. Advocate for digital integration: “When leadership makes digital and integration a priority, so does everyone else,” says Sarah. It is up to C-level executives to champion organizational change by inspiring others.center_img Identify what capabilities can be Done In-House VS. Outsourced: “If a particular capability is core to its operations versus core to its marketing, is it worth considering incubating it from within?” asks Sarah. Marketers should reevaluate which functions of their organizations would be better incubated or fostered in-house versus outsourced by looking at the strengths and weaknesses of the company’s culture and capabilities.To download the full Playbook click here. To read more on how to reimagine digital as an organizational mindset, scroll to page 6.In case you missed it, be sure to check out Post I of the series: “Reimagine (Almost) Everything: Establishing New Success Metrics.”Cover photo via DPX.last_img read more

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360i News: Why Too Much Ad Tech at Cannes Actually Fuels Creativity’s Future

first_imgAs reported by: Ad Age here.Over the years, I’ve heard many a creative lament the rise of the digital media and ad-tech companies at Cannes. I’m no creative but I’ve, too, bemoaned how all the new technology-branded cabanas block the sea view and logos of data companies cover up the facades of the grand hotels.What used to be a bastion for creative directors and producers to talk about their craft and celebrate ideas has also become a global hub for the ad-tech world to tout their targeting, optimization and attribution tools. And yet, it’s still pretty rare for the two to intersect. The creatives have their Cannes and the media/tech people have theirs.But just as great advertising tends to result from tapping into a critical tension, this juxtaposition of Cannes’ creative heritage and its technology influx is giving rise to a new era of redefined creativity and it’s starting to show in pockets of the work.As I walked through the Palais looking at the shortlisted campaigns, some of the most interesting executions were cleverly exploiting a particular digital-media platform’s nuances or limitations, or building on an ad-tech platform.Just a few of the examples:“Geico’s Forest.” A fantastic example of how a great creative idea pushes against the perceived limitations of a digital platform, in this case a pre-roll media buy with no “skip” button. Because people typically get angry when they can’t skip the ad, Geico (with Martin Agency and Horizon Media) decided to skip it for them, fast-forwarding through what is a pretty funny film (Gold-winning funny, in fact).Lowe’s “In-a-Snap.” I loved how this nifty little campaign let people digitally take part in DIY projects by using the swiping/tapping interface of Snapchat Stories. A quick swipe here to saw a board or a tap there to hammer a nail and you’d move on to the next step in the project. I loved the creative thinking about how to incorporate the interface of a digital platform into the ad experience.Westpac “Chopper Appeal.” This Media Lion-winning campaign from DDB in New Zealand flighted a Facebook video ad to digitally reinforce the important work of a helicopter rescue team that saves people in crisis. A woman in need of rescue shows up in users’ feeds; if they scroll by the ad without “helping” her, they’d continue to be targeted with additional videos showing the same woman, her situation growing increasingly dire. Only once they stopped ignoring the video and took action could they “save” her.Canon “Photo Coach.” Real-time data APIs informed digital billboards to display photo tips that helped people take the perfect picture based on that specific moment — taking into account the weather, lighting, traffic and other elements. The idea came to life when 360i creatives repurposed technology the agency originally created for optimizing auction-based keyword bids in real-time. Lion-winning creativity built on top of search advertising technology.Today’s creatives benefit from a deep understanding of what ad technology and digital-media platforms can do. This learning expands their canvases and palettes beyond time-based and size-based boxes to also include data feeds, gestural interfaces and sequential, people-based targeting that’s creating new types of interactions and storytelling.Of course it goes without saying (or should, at least) that in all this convergence of creative and technology, fundamentals remain the same. No fancy ad-tech integration will move the needle if the strategy is off or if it’s not part of a big idea. But leveraging the nuances of ad technology to craft messages that are thumb-stoppers and head turners is the future of creativity and media in action.It’s about working together using all the digital tools available, which requires bringing a curious and inquisitive approach to the changing ad-tech and media-platform world. And who knows, maybe next year even stopping by one of those beachside cabanas.last_img read more

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360i Teams Up with National Geographic and Oath to Premiere First-Ever Programmatic VR Campaign

first_img360i is partnering with National Geographic and Verizon’s Oath on the first-ever programmatic VR campaign to promote the season two premiere of MARS, a hybrid, six-episode series that alternates between scripted drama and documentary sequences to predict what life will be like on the red planet. The prospect of terraforming Mars once was considered science fiction, but soon, it will be a reality. After a highly successful first season — the series became National Geographic’s second highest rated series of 2017 — the campaign will build awareness for the return of MARS, which premieres on November 12.For the first time ever, VR users will see ad placements for MARS in picture frames, on TVs and even on traditional billboards in gaming and social experiences — all within the immersive VR environment. This new ad experience will help the network deliver dynamic ad creative to attract viewers, seamlessly powered by Oath Ad Platforms and a partnership with SSP Admix and BidSwitch.“We constantly look for ways to innovate and create seamless and immersive content experiences for our audience,” said Dennis Camlek, executive vice president, strategy and consumer marketing at National Geographic. “By partnering with 360i and Oath on delivering this incredible, first-of-its-kind VR experience, our audience is able to engage with MARS and get excited for the new season, and ultimately, by using this powerful storytelling device, we’re hoping to inspire future scientists, explorers and adventurers.”VR usage is growing, especially within the gaming audience. There will be an estimated 36.9 million VR users by the end of this year, according to eMarketer, and that number is expected to increase 70 percent by 2020. We know consumers are hungry for engaging, well-executed VR ad experiences that provide utility, enhance reality and create meaningful connections with brands.Read more about the partnership in MediaPost.last_img read more

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Kristin Maverick Joins 360i to Lead Social Marketing

first_imgWe’re thrilled to welcome influential social expert Kristin Maverick to 360i as VP, Social Marketing. In this role, Kristin will drive social excellence, innovation, and growth across the business.Kristin is a well-recognized industry leader, having been named to Ad Age’s ‘Women to Watch’ list and Business Insider’s list of ‘30 Most Creative People in Social Media’ in recent years.“Kristin has the rare ability to recognize and implement effective social and content marketing programs that connect people in an emotional, purposeful and authentic way,” said Abbey Klaassen, 360i New York President. “This deep understanding of how earned and owned media work together to contribute to brand growth will help us continue to shape our offering at a time when ‘social’ touches all parts of our business. We’re thrilled to welcome Kristin to the 360i family.”Kristin joins us from Forsman & Bodenfors, a creative collective company. Before that, she was Senior Director of Digital Marketing at David Yurman, where she oversaw social media, email, search, and influencer marketing programs. Prior to David Yurman, Kristin was Senior Director of Content Marketing at Rent the Runway, where she drove the strategy and execution of digital content across social media and RenttheRunway.com. She has also held positions at The Barbarian Group, BBDO, Attention, and NBC’s Bravo TV.On joining our award-winning agency, Kristin said: “360i is a pioneer in social. They have a proven track record of helping brands adapt to the shifts of all things social and then work with them to evolve with these changes in new, innovative ways. I’m beyond excited to be part of this incredible integrated creative and media agency.”Kristin joins us during an exciting time. 360i was recently named integrated AOR for cult-favorite popcorn brand SkinnyPop, media AOR for American Eagle and William Hill, and Search AOR for Vineyard Vines. The past year has also been the agency’s most-awarded to date, with creative work for HBO, Absolut and the City of New Orleans earning accolades from One Show, D&AD, and Cannes, including a Grand Prix in Radio & Audio.last_img read more

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7 Reasons Why the Bull Market Will Resume

first_imgOne of the biggest tests for investors — and, for savvy investors, one of the biggest opportunities — is how they behave when the market gets rocky. There are essentially two things every investor can do when the market suffers a… Full Story,There are a number of reasons why it might be tempting to cash out your hard-earned 401k savings before retirement. From hefty car or home repairs to emergency medical expenses, sometimes unexpected circumstances cause us to seek out extra cash…. Full Story,2018 was a roller coaster for the stock market. If you’re an investor, you were probably impacted more than once – for better or worse. The Dow Jones Industrial Average (DJIA), Nasdaq Composite, and S&P 500 each hit new all-time… Full Story,You’re bound to make a few rookie errors when trying out anything for the first time, whether it’s making homemade greek yogurt, growing heirloom tomatoes, or learning to drive. After all, learning is a process, and trial and error is… Full Story,It’s easy to think of investments as existing in a vacuum. You contribute money, wait a certain amount of time and watch your portfolio grow. Where that money goes – and how it grows – are questions most people would… Full Story,Out of the main pillars of financial wellness—earn, save, spend, invest, and protect—investing can oftentimes feel like the scary, unknown thing lurking in the closet. Being frugal, creating a spending plan, and buying insurance seem to operate within the warm,… Full Story,Getting ahead financially is a game of inches. It’s about finding every trick, tip, and loophole you can find to maximize the growth potential of your money. There’s no topic where the phrase “work smarter, not harder” is more relevant…. Full Story,When you make a mistake in daily life, you usually have the opportunity to immediately make things right. If you spill soda on the floor, you can mop it up. If you burn the chicken you’re roasting for dinner, you… Full Story,One of the precious, oh-so-sweet things you give up when you go freelance is an employer-sponsored 401(k)—along with any matching contributions. But on the flipside, freelancers have quite a few options when it comes to saving for a retirement nest… Full Story,As the VP of Investments at a fintech company, it’s my job to pay close attention to the ever-changing trends and progress within the world of money. Working at Fundrise also means I’m directly involved with the development of the… Full Storylast_img read more

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Summer Travel on the Cheap? Consider a Biking Vacation

first_imgThe average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Storylast_img read more

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Liquid Investing: A Visual Guide to Finding a Home for Your Cash Flow

first_imgSo you have debt. As you probably know, you’re suffering in good company. According to the Federal Reserve, total household debt is at a staggering $13.86 trillion — and has been steadily climbing. While you might be one of millions… Full Story,We’ve all heard the expression “less is more,” and the concept of minimalism embraces that fully. While it is not a new concept, the minimalism trend has gained popularity in recent years,  especially amongst Millennials in the United States. From… Full Story,Saving more money is one of those big goals that a lot of people have, but get stuck. I know this because we use to be right there too. The year would fly by and we were nowhere near our goal…. Full Story,Have you ever heard of “discretionary income” but felt unsure about exactly what it means? You’re not alone. Many people are aware of what they spend, but not the financial lingo behind it. Discretionary income refers to the remaining funds… Full Story,Mastering the personal finance basics feels pretty good. Getting a firm grasp on your expenses and budgeting like a pro is a reason to celebrate—you’re building the foundation for a solid financial future! This, of course, goes hand in hand… Full Story,While the traditional definition of financial freedom is that you have enough in investments, savings, and passive income that you don’t have to ever work for money again, it can also mean that you reach a point where you don’t… Full Story,Do you ever feel on edge because you’re not sure if you have enough in your bank account to cover your bills and put food on the table? If so, you’re far from alone. A recent study by the United… Full Story,Starting your journey toward financial fitness can be overwhelming. If you take a gander at the Center for Financial Services and Innovation (CFSI)’s eight key indicators of financial health, which include spending less than your income, having sufficient living expenses… Full Story,This Independence Day, as with each 4th of July, I’m reminded of the great leap of faith my parents took more than 37 years ago when they bought one-way tickets to the United States. Their move from their embattled Iran… Full Story,Earlier this month I had a major #fangirl moment. It was a full #fangirl evening, in fact, when I teamed up with New York Times bestselling author and Girlboss founder Sophia Amoroso to share in a very special money event…. Full Storylast_img read more

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The Most Popular Outsourced Jobs

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

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A Freelancer’s Guide to Money Management: IRAs and Saving for Retirement

first_imgSaving for retirement can be a very daunting and confusing chore for anyone with a pulse. But squirreling away cash is especially tough for the growing number of young(ish) Americans who work non-traditional jobs.Whether you call yourself a freelancer, permalancer, entrepreneur, independent contractor, part-timer or small business owner, chances are good that you’re not saving enough to even come close to living well when you retire.If you are in your 30s, as I am, it’s time to get serious about saving. I know it’s tough, but unless you (we) face the retirement monster head on while we’re still relatively young, we’ll be in some deep trouble in just a few years.So let’s get organized — together. Over the next few weeks, Mint.com will begin examining different ways that you, the independent worker, can save and plan for retirement. We will also take a look at ways to help you get organized come tax time.Since this can be a scary and confusing topic, I will be tackling the issue with you. From filling out strange forms, to finding a broker, to (possibly) forming a trust or a corporation –- I will be with you every step of the way.Luckily, Mint.com can help us with a lot of these pesky tasks, so if you don’t have an account, now would be a great time to sign up for one.The IRA – Traditional versus RothAlright, let’s jump right into the deep end. Our first course of action will be to set up a retirement savings account. Since we are individuals, let’s first open an IRA (Individual Retirement Arrangement). These accounts are easy to open and maintain. You can use the money deposited in your IRA to invest in virtually anything, from high-risk option plays to very low-risk certificates of deposit (CDs).There are five types of IRAs, but for now, we will be focusing on the two most popular accounts — the traditional IRA and the Roth IRA. The differences between a Roth and a traditional IRA have mainly to do with taxes and freedom. In a Roth IRA, you are investing after-tax dollars and with a traditional IRA, you are investing pre-tax dollars. But when it comes time to retire, you will be able to withdraw all the money out of your Roth IRA account tax free, whereas you must pay taxes on withdrawals made with a traditional IRA.So do you want to pay your taxes now (Roth) or later (traditional)? Paying now (Roth) seems to be the most favored course of action. That’s because you will probably be in a higher tax bracket when you are older (assuming you will be making more money –- fingers crossed). If that’s the case, you can save money on taxes by paying your tax bill earlier when you are in a lower bracket, rather than later when you will be taxed at a higher rate.Furthermore, tax rates are currently at an all-time low, so even if you don’t think you will be in a higher tax bracket when you retire, there is a chance you will still pay higher taxes in the future.Another major difference between Roth and traditional IRAs revolves around the freedom to deposit and withdraw your money. With a traditional IRA, you will only be able to start pulling out your money once you turn 59-and-a-half (yes, six months after you turn 59). If you pull your money out before then, you will have to pay a 10% penalty and deal with a hefty tax bill on your principal and your gain.At the same time, you are only allowed to make contributions to your traditional IRA up to the age of 70 and a half. That’s because you are required to start withdrawing your funds after that age.With a Roth IRA, you can set up an account and make contributions at any age. You also have the freedom to pull out your contributions (not your gains) whenever you want without penalty or paying taxes — provided that your account has been active for at least five years.This is key for independent workers, as we never know when we will be in need of some cash. Most of us don’t qualify for unemployment insurance, so a Roth can function as a sort of secondary emergency fund — more about this later.Opening an accountOk, enough about traditional versus Roth — let’s dive in and open an account. Mint.com’s IRA Center helps us decide which type of IRA is best for us and how to find a broker or a bank that can act as a custodian for our account.There are probably many custodian choices available to you, but which one is right? Well, only you can answer that question. All brokers have their positives and negatives. But, in general, if you don’t need much handholding, go with one of the many online discount brokers, as they usually have lower fees and no to little investment minimums. If you require a higher level of personal attention and other goodies, choose one of the many traditional money managers or banks.I chose to open my Roth IRA with an online discount broker that I already had a regular brokerage account with. The broker already had all my personal information, so I figured it would be an easy set up.As hoped, the sign up with my broker was ridiculously easy. I just logged into my brokerage account, selected the tab that said “Guidance and Retirement” and then chose “open an account.” It then gave me a choice of IRAs and I selected Roth IRA.Funding your new IRAA couple of clicks later my account was open and ready to be funded. There was no minimum required to fund the account and there weren’t any monthly or annual maintenance fees. I was able to put money in the account several different ways, from transferring cash from my brokerage account to mailing in a check.The next day, I received an email saying I would be getting some papers detailing my account, along with a username and password. The whole process took about five minutes.Then, I tried setting up a Roth IRA with a few more brokers and some large banks. Apart from having to fill out all my personal data multiple times, the sign up was relatively painless and took about 10 minutes. Some of the brokers required a minimum investment to open the account, while others wanted me to agree to pay an annual fee of some sort.There are pros and cons to every broker, so take some time to find the one that fits you the best. This may actually be the most time-consuming activity in setting up this IRA.So how much money should we put in our new retirement accounts? Well, the government limits the amount we can contribute to any IRA money to just $5,000 per calendar year. If you are above the age of 49-and-a half, then you could put in an extra $1,000 for a maximum annual contribution of $6,000 a year.If you late starting the IRA game, as I am, then it would be a good idea to try and fund the account to the max. With six months left in the year, I can put in around $833 a month. That’s a lot of money.The Roth and the traditional IRA aren’t the only ways we can save for our retirement. We will explore more in the following weeks, so stay tuned.Cyrus Sanati is a frelance financial journalist whose work has appeared in dozens of leading publications, including The New York Times, BreakingViews.com, and WSJ.com. Follow Cyrus on Twitter @csanati Post navigation Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Relatedlast_img read more

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MintStyle with Rachel Weingarten: Shopping? There’s an App for That

first_imgWho would have thought that a holiday that began as the commemoration of an ancient saint would become one of the biggest spending days of the year? According to the National Retail Federation, the average person will spend $130.97 on… Full Story,Aside from the temperamental weather, scarcity of holidays and pervasive universal cranky moods, one of the worst parts of winter is the feeling of being trapped indoors for months at a time. While bears are too busy hibernating to take… Full Story,I recently joked to friends that late last year most of the updates on my social networks involved mass food consumption (and accompanying pictures.) For the first week of the New Year, most of the updates involved or included exercise… Full Story,We are three days into the New Year and you may already be having a hard time following through with your resolutions. Financial resolutions are always popular choices but sticking to a budget and tackling your financial goals is an… Full Story,My inbox is full of questions about how to usher in the New Year while getting the most bang for your buck. As with most of my Q&A columns, the following are composites of several similar questions. At Home Celebration… Full Story,You’ve made your list and you’ve checked it twice. You’ve even added it to your Google calendar and synced with your extended family members. You are probably so efficient that every gift on your holiday list is not only accounted… Full Story,It’s December and you know what that means: The frenzy of the gift-giving season has begun again. I’m a fan of gifts of experience and “two-part” gifts. The gift of an experience can harbor memories that last a lifetime. For… Full Story,One of the more interesting facts to emerge from the Black Friday shopping weekend is that a majority of us splurged on ourselves instead of others. Since many of us still face daunting gift lists, I’ve enlisted the help of… Full Story,If you’re reading this, chances are good that as much as you love the turkey, trimmings and time with family, you’re already secretly plotting the best holiday shopping plan of attack. To save you time crowded against thousands of other… Full Story,If there is one wardrobe staple that gets a lot of play every winter, it’s your coat. It doesn’t matter how well cut your pants are or how striking your sweater is, and even if you live someplace only a… Full Storylast_img read more

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Is the Condo Market Making a Comeback?

first_imgHow much do you pay for heating? Depending on where you live, it’s a good chunk of money during the wintertime. Even though we live in the South (in lovely Raleigh!), we’re not immune to getting some cold weather.   With winter coming… Full Story,Tips to help turn those homebuying dreams into reality. From outstanding credit card debt to massive student loans, financial difficulties are barring more and more millennials from becoming homeowners. While the vision of buying a first home may seem hopelessly… Full Story,When most people imagine buying a house, they think about how many bedrooms they need or what kind of porch they want. When they think about homebuying costs, they decide how much to put down and what their maximum home… Full Story,One of my favorite shows is Sex and the City. Those women lived glamorous lives I could only dream about. And, Carrie, a writer, was living my dream life as a famous writer in Manhattan. One of the storylines that… Full Story,Last year, my husband and I were packing up our Denver apartment to prepare for our move back to his home state of Indiana. We’d put an offer in on a house and had only given ourselves a couple of… Full Story,A few years ago Dave Munson and his family decided to move from their 5,600-square-feet, 8-bedroom house in the city of San Antonio, Texas, to a smaller, unique living situation: tents. Well, fancy, upscale tents that total 2,000 square feet… Full Story,It’s a well-known fact that your personal environment affects your mental health. If you live in a beautifully decorated home with plenty of plants and green space nearby, your risk for anxiety and depression is lower. If you spend your… Full Story,My husband and I were so excited to buy our house. We’d been renting since college and were eager to have our own place. Finally, no one could tell us how many dogs we could have or how many posters… Full Story,Last summer, I was forced to relocate out of my cozy, bungalow-style apartment in West L.A. Living in one of the most unaffordable rental markets in the U.S., I was resigned to the fact that, to enjoy my ideal setup… Full Story,When you buy a home, you’re making an investment in yourself and your future. You’re building  financial stability, equity, and experience. You have a place to call your own and you can customize the space just how you want. As… Full Storylast_img read more

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How to Make Your Own Laundry Detergent

first_imgThe average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Storylast_img read more

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