Gates touts ‘wow’ factor

first_imgBut unlike the recent launches of next-generation game machines like Sony Corp.’s PlayStation 3, customers haven’t been camping out for days. “When I look at Windows Vista, I see a technology that is interesting, that is relevant, but to some extent is evolutionary,” said Al Gillen, an analyst at the technology research group IDC. “I do not believe it will create a lot of motivation for people to rush out and get a new operating system.” In an interview, Microsoft Chairman Bill Gates said the company actually wasn’t pushing midnight sales events – after all, the software will be available as a download over the Web for the first time. Even that route will be relatively rarely taken – Ballmer acknowledged that, as in the past, most consumers will switch to Vista only when they buy new computers. More than five years in the making, Vista was released for businesses Nov. 30, but the unveiling for consumers of the latest edition of Windows – which runs more than 90 percent of the world’s PCs – only comes today. Vista retails for $100 to $400, depending on the version and whether the user is upgrading from Windows XP. The Redmond, Wash.-based software maker contends that Vista is such a huge improvement over previous computing platforms that users inevitably say “Wow” when they see it. NEW YORK – Acrobatics, blaring music and plenty of hype accompanied Microsoft Corp.’s long-delayed debut of its new Windows Vista operating system. Hours before the software went on sale in New York, dancers clad in Microsoft colors dangled from ropes high above street level and unfurled flags to form the red, green, blue and yellow Windows logo against a building wall. At a swank midtown eatery, speakers pumped out a hit from hip-hop hotshot Snoop Dogg before Steve Ballmer, Microsoft’s chief executive officer, took to stage. “Vista is the center, the launching point for the next generation of connected entertainment in the home,” Ballmer said. Vista was set to go on sale around the globe today, along with new versions of Microsoft Exchange e-mail software and the flagship Office business suite, which includes Word, Excel and PowerPoint. Several retailers had even scheduled midnight openings. Gates ticked off some examples, such as how Vista presents a slick 3-D graphical user interface and document icons that give at-a-glance previews. Gates said the next wow comes when people start using a systemwide search program that Microsoft’s engineers built into both the operating system and new versions of Office. Vista comes as changing dynamics of computing – notably the rise of open-source software and Web-based services that replicate what traditionally could be done only on a desktop computer – are threatening Microsoft’s dominance in the industry. “When people think about their PC, they think about Windows even more than who the manufacturer is. That determines how it looks, how you navigate, what the applications are that are available,” Gates told The Associated Press. And in this case, Vista has folded in programs that users once bought separately – including automated backup systems and some spyware protections. Microsoft built Vista so that different layers could be upgraded separately, so it’s possible that this is the last massive, all-in-one update for Windows. No matter how Microsoft chooses to roll out Vista’s successor, Ballmer said there’s still work to be done.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img

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