360i Press Release: Sarah Hofstetter, SVP of Emerging Media & Client Strategy at 360i, Elected to WOMMA Board of Directors

first_imgNEW YORK, NY – November 9, 2009 – The Word of Mouth Marketing Association (WOMMA) today announced the appointment of Sarah Hofstetter, Senior Vice President of Emerging Media & Client Strategy at digital marketing agency 360i, to WOMMA’s Board of Directors.Ms. Hofstetter’s background includes more than 13 years of experience at the nexus of marketing, brand development, social strategy and PR, including several years at the helm of her own communications agency. At 360i, she leads the Social and Emerging Media division, a team of specialists who devise social strategies and online listening programs for major brand marketers.The election of Ms. Hofstetter to the WOMMA Board affirms 360i’s leadership position at the forefront of social and word of mouth marketing. Under her guidance, 360i has pioneered new ways to integrate these new and emerging marketing channels to help brands listen to and connect with their customers online.Ms. Hofstetter has led the creation of 360i’s proprietary Digital Word of Mouth (DWOM®) service, which identifies and nurtures relationships with online influencers — bloggers, editors, forum moderators and fan site creators — to amplify online buzz, encourage virality and inform digital strategy. To date, several Fortune 500 brands have utilized the service, including Reckitt Benckiser, JCPenney, Bravo and NBC Universal. Earlier this year, 360i authored the Social Marketing Playbook, the first comprehensive report about social marketing written by marketers for marketers.“Social media has fundamentally changed the role of word of mouth marketing, giving brands the opportunity to amplify their marketing messages, as well as develop a deeper understanding of their customers and the impact of their WOM programs,” said Ms. Hofstetter. “The high standards and leadership exhibited by the WOMMA board have helped propel the industry at large and I look forward to being part of such a forward-thinking association.”The new term for the WOMMA Board begins January 1, 2010, and also includes other luminary inductees such as:– David Binkowski of New York City; senior vice president of WOM, Manning, Salvage and Lee– Christine Cea of Englewood Cliffs, N.J.; brand public relations director, Unilever– Stuart Sheldon of Atlanta; president, Atlanta Division of Escalate – Member At Large– Gary Spangler of Wilmington, Del.; Corporate, E-Marketing, DuPont– David Witt of Minneapolis; senior manager, Brand Public Relations, General MillsIn addition, WOMMA also announced that the following members will comprise the 2010 Executive Committee:– Paul Rand of Chicago; president and CEO, Zocalo Group – WOMMA President– Rod Brooks of Seattle; chief marketing officer, PEMCO Mutual Insurance Company – WOMMA President-Elect– John Bell of Washington D.C.; managing director/executive creative director, 360° Digital Influence Ogilivy Public Relations Worldwide – WOMMA Past President– Stuart Sheldon of Atlanta; president, Atlanta Division of Escalate – Member At Large– David Rabjohns of Evanston, Ill.; president, MotiveQuest – Member At Large– Matt Moog of Chicago; founder and CEO, Viewpoints Network – Member At Largelast_img read more

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